Your growth deserves a real marketing foundation
Marketing and communication usually come last in start-ups, scale-ups and SMEs — driven by urgent needs, not a plan. But without the right foundations, you won’t be getting much traction. If you are not ready for an in-house Chief Marketing Officer, a fractional one is the solution to tackle the problem: part-time leadership and expertise, without the in-house overhead. The right foundation for the growth ahead with a flexible set-up.
Alignment marketing and sales
Positioning and value proposition
ABM Marketing
is fractional for your company?
Four situations where fractional make sense
Fractional services are adapted to companies that do not have the visibility to hire a permanent senior marketeer or that need a transition manager. Check out four main typical cases below. This is not a closed list. Do contact me if you have any other project that requires support.
01
You are a start-up, scale-up or SME
You don’t have the time or visibility to dedicate to marketing — yet getting the foundations right is key to future growth.
02
You need to cover a maternity or paternity leave
You’ve got a business to run and can’t afford to pause. A fractional CMO steps in immediately — no long recruitment, no onboarding delay — to keep marketing moving for the duration of the leave.
03
You want to take the time to recruit the right person
Your CMO just left, and the pressure’s on? Don’t rush the next hire — a fractional CMO keeps things moving while you take the time to find the right person.
04
You need to reinforce your team’s expertise
You have an in-house team but want to build a stronger marketing foundation or run specific projects like ABM. A fractional CMO can lead the work while training your team along the way.
The marketing expertise your growth stage needs
Does any of the above ring the bell? Let’s talk about what a fractional CMO can do for your company.
Some projects I can help you with
On top of running your marketing and communication department I can also support with some more specific projects.
Positioning, USP, brand strategy
Getting the fundamentals up and running is important if you have not done it yet or you need a refresh. We help you lay the foundations of your marketing plans: articulate your positioning and Unique Selling Proposition, create a distinctive identity that resonates with your audience and represents your company values. To start building your reputation. You think this is only important for B2C?
Setting up your marketing machine
Website, CRM, Automation. Everything you need to get to have operationalise your marketing plan.
Digital Marketing
I execute for you strategic campaigns that reach your target audience. Through the most relevant channels for your business and with an objective in main: deliver real leads for your sales to convert in measurable growth.
Accout Based Marketing (ABM)
Build a specific strategy for your prioritary acccounts. We help you define who they are how you should adress them, campign to get the right leads and then how you nurture them down the pipeline until you close a deal.