About me
With 15+ years in B2B marketing and communications, I’ve worked with start-ups and innovative companies across energy, cleantech and mobility. During my collaboration with start-ups I realised that they struggled to convey the right message to their customers, to make their offer understandable — clearly showing the value and the problem they solve. Founders often know their product so well that this feels obvious, but it isn’t always to the customer. Compelling business cases and content that speaks to real customer challenges can be the difference between silence and a sales call — that’s what I focus on.
From strategy to execution, I connect marketing and sales to create real business impact — across growth, content and digital. I also help put the right foundations in place: CRM, analytics, website and marketplace tools, and advise on integrating AI into marketing workflows where it genuinely improves efficiency.
I work as part of your team, not as an outside consultant handing over a slide deck — invested in making things actually happen
Check out my LinkedIn profile
About fractional
You might never have heard of fractional before or think it’s just another buzzword. But behind it is a well-defined way of working — one that fits certain types of companies particularly well. It’s a different model from working with a marketing agency or an independent consultant: rather than an external relationship, a fractional CMO becomes part of your team, bringing the commitment, expertise, and flexibility your business needs.
An extension of your team
A fractional CMO becomes part of your team for the duration of your collaboration, taking ownership of your marketing as if it were their own.
Senior leadership: from strategy to tactics.
An experienced CMO can support you with a broad spectrum of marketing activities — from strategic foundations, to setting up your marketing operations, to running your campaigns. Expertise and flexibility: a winning tandem for your growth.
Freedom
A fractional CMO gets the work done without the full cost of a permanent hire — salary plus benefits and employer taxes— while you don’t yet have long-term financial visibility.
Want to work with us?
We’re always looking for new challenges and new people to collaborate with.